Mimosa designs, develops, manufactures and markets sanitary paper products for sale on the basis of high quality features to match the highest degrees of its diversified customer groups via four distribution channels in six geographic areas. It intends to expand / develop new / additional products / markets / channels by means of research and development through its diversified high quality and reasonable priced products / sales force / marketing / resources.

Having and sub staining a competitive advantage is what the company's strategy was and still is, since it was founded. Coping with change and improving results were and are still the company's goal.